Wednesday, June 22, 2011

Africa Programme



On top of our commitment to Fairtrade we'll give at least 15% of our profits to our Ubuntu Africa Programme
Ubuntu is a give-and-take concept and we passionately believe in sharing our success with the people who are the very soul of the company: the farmers and their families growing the sugar cane, and the people of Malawi.
The money will be used to
  1. Support the sugar producers and their communities
  2. Encourage projects showing real entrepreneurship and creative ways to tackle poverty
Our very first project, which embodies what we will try to achieve with the Ubuntu Africa Programme, is our association with Elod.